ASICS (アシックス Ashikkusu?) (stylized as asics) is a Japanese multinational corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano which translates as "a healthy soul in a healthy body".
In recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.